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| The
Mini MBA Course Highlights |
About
the Telecoms Mini MBA Course
The Mini-MBA for Telecoms Companies is aimed at managers and executives
in organisations working within the telecoms, media, and technology sectors.
The course aims to deliver a distilled MBA focusing onthe skills relevant
to strategy and business planning.
To develop, retain and
motivate your employees relevant, practical and cost
effective training and development are critical.
Choosing this course for your management development
offers significant advantages:
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Relevance:Our
partner Coleago Consulting is a practical, hands
on consultancy firm providing real solutions
to clients in the Telecoms, Media and Technology
sectors.
Practicality: Our
trainers are industry professionals that have
first hand experience of the challenges that
companies face in these sectors.
Proven: Our training
and course materials are based on tried and tested
techniques, processes and methodologies that
our consultants use every day in their own consulting
work.
Track Record: Coleago
has delivered courses in the UK, Germany, Singapore,
Yemen, Switzerland to telecoms companies and
telecoms regulators such as Orange, Vodafone,
SabaFon, Ofcom and Motorola.
Learning Objectives
and Benefits
The course is designed to enable participants to gain a practical understanding
of the principal techniques employed in business planning in order to be
in a position to set out a strategy and write a complete business plan
which achieves the commercial goals of the organisation.Key objectives
include:
- Learning to use practical, strategic
analysis and planning tools to support the generation
and evaluation of strategic options;
- Gaining an understanding of the
telecoms value chain, the economics of the sector
and a range of business models;
- Knowing how to conduct market
research, market forecasting and use market planning
techniques that focus specifically on the unique
characteristics of the telecoms sector;
- Gaining the ability to develop
and analyse financial forecasts using a range
of accounting, financial analysis and project
appraisal techniques;
- Understanding profitability, cash-flow
and funding issues;
- Being in a position to effectively
write and present a business plan andsecure board
approval and funding.
Course
Format and Options
This course offers tutorial style interaction with the trainers rather
than simply delivering a lecture. This considerably enhances the learning
experience. Furthermore, Coleago always seeks to individually tailor its
extensive library of training material to your needs.
We offer the Mini MBA
for Telecoms Companies in a 3-day with and option
of 4-day and 5-day versions with additional modules
and Case Studies. Each day consists of 4 sessions
a day, each session lasting 1.5hours.
Course Material
All lecture notes in PowerPoint format and supporting documents such as
Excel spreadsheet examples and models are provided on a CDROM to all
participants.
The course material provides a useful source of reference material and
examples which participants can draw on to help them in their daily working
life.
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Course Outline
Session 1: Overview of Strategic
and Commercial Planning
- Creating shareholder value
- Objectives of company strategy and
definitions of key strategic terms
- Influence of stakeholders and their
impact on company goals and performance
- Business planning framework, tools
and techniques
- Layout and contents of a business
plan
- Strategic challenges facing the
communication sector
Session 2:
Introduction to Financial Statements and Concepts
- The three financial
statements and understanding their significance
- The
Profit & Loss
Account, defining ARPU, variable and fixed costs
- The Balance sheet
and sources of capital for a business
- The Cash Flow statement,
the concept of Free Cash Flow and its role in
value creation
- Develop and understanding
of economies of scale in the telecom sector
- A practical exercise
Session 3: Industry and
Environmental Analysis
- PESTEL analysis - tool for analysing
the environment
- Using scenario planning to generate
alternative views of an uncertain future
- Understanding
structure and forces that drive competition using
Porter’s
5 forces model
- The industry life cycle in relation
to the competitive forces that drive the telecoms
industry
- Identifying the Value System, also
referred to as the Industry ValueChain, and its
impact on strategy
Session 4: Forecasting Techniques
- Part 1
- Understanding the process of forecasting
demand and essential forecasting concepts
- Forecasting in real vs. nominal
terms
- Determining the potential market
demand for a product or service
- Understanding the suitability of
different forecasting techniques in particular
situations
- How to use the time series method
to make a forecast based on trend and seasonality
- How to use explanatory methods,
e.g. regression to make a forecast
Session 5: Forecasting Techniques
- Part 2
- Using the product life cycle and
s-shaped growth curves to forecast take-up
- The Bass model of diffusion of innovation
to forecast new demand for new services
- Price elasticity of demand in telecoms
markets, practical applications
- Price elasticity coefficient estimates
- Empirical evidence of price elasticity
of demand for telecoms services
- Demand for mobile internet services,
a sample survey: methodology and results
Session 6: Financial Ratios
- Develop a systematic approach to
reviewing financial information and overview of
ratios
- Profitability analysis, e.g. EBITDA
and EBIT margins
- Returns on Investment including
the Return on Capital Employed(ROCE), Equity (ROE)
and Net Assets (ROTA)
- Investment ratios, e.g. PE Ratios,
EBITDA and Sales multiples
- Benchmarks for expected levels of
profitability, return, capital expenditure and
gearing in the telecoms sector
- Understanding
financial analyst’s
reports, a practical example working through a
real analyst’s report
Session 7: Generating Strategic
Alternatives
- Understanding the product life cycle
curve and its strategic implications
- Understanding the strategic movement
of portfolio products and cash using the BCG box
- Porter’s
generic strategies, the Ansoff Matrix and different
forms
of strategy
implementation
- Alternative matrixes to infer strategic
direction from business position and market attractiveness
- Learning from other markets: what
customers want, the importance of market share,
locking in customers
Session 8: Essential Marketing
Concepts
- The marketing strategy development
process and understanding markets and customers
- Understanding the suitability of
different market research methods
- The benefits of market segmentation
and applying segmentationmethods and targeting
- The 4 Ps: Adjusting the he elements
of the marketing mix
- Developing a value proposition and
market positioning
Session 9: Investment Appraisal
- Part 1
- Understand the objectives of investment
appraisal and process ofdecision making
- Identify popular investment appraisal
techniques and understand the basis of each approach
- Identify which revenues, costs and
capital expenditure to include in appraisal techniques
- Pay back analysis, J-curves and
peak funding
- Break even analysis and apply it
to a worked example
Session
10: Investment Appraisal – Part
2
- Understanding the Weighted Average
Cost of Capital (WACC)
- Discounted Cash Flow (DCF) analysis,
including worked examples
- Appreciate the relevance of Net
Present Value to decision making,including a worked
example
- Understand the concept of the Internal
Rate of Return
- Determining the Terminal Value and
its effect on project valuation
- Using Excel to calculate the NPV
and IRR, practical demonstration and ready made
tools
- Investment decisions when capital
is limited
Session 11: Understanding
Costs and Increasing Profitability
- Increasing return on investment,
an overview
- Different types of costs: cost of
sales, operational expenditure,depreciation and
amortisation
- Identifying and costing value chain
activities, value add analysis
- Strategies to reduce costs and increase
returns
- Overview of regulatory cost accounting
and setting interconnect rates
Session 12: Investment Appraisal
and Valuation Case Study
- Based around current issues in the
communication sector
- Draws together the learning from
previous sessions
- Allows participants to deploy their
new skills in a practical exercise
- Team working and presentation skills
tested
back to top
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More
details about the course
2008
Class Schedule
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- 19th -21st May
- 20th -22nd August
- 19th -21st November
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Venue
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Class Time
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Class Size
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Also Includes
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inclusive of:
- Course
materials and CD-ROM
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Instructor:
Nick Fookes, MSc – Managing Consultant
Nick
Fookes is a mobile and multimedia strategy,
finance
and marketing
specialist with extensive international
M&A, bid, strategy development and
business planning experience. A skilled
financial modeller with a passion for value
optimisation, Nick is also proficient in
all areas of investment appraisal, strategy
development and proposition design.
Nick
started his career as a telecoms analyst
with MeesPierson,
the
Dutch merchant bank, and was a senior finance
manager with BT for four years. During
this time, he was a key member of BT’s
international business development team,
supporting the company’s acquisition
of mobile businesses and licences in a
broad variety of markets across the globe.
Nick led the business planning function
during Telfort Mobile’s bid for a
2G licence in the Netherlands, and helped
devise the company’s auction strategy.
He led the evaluation of Maxis in Malaysia,
paving the way for BT’s acquisition
of a 33% stake in Binariang. Key work-streams
included market-sizing, segmentation, analysis
of primary and secondary market research,
assessment of plausible market-consolidation
scenarios, and technology-impact analysis.
Nick also evaluated the cellular assets
of Japan Telecom, during the joint acquisition
of a 30% stake with AT&T Wireless.
He initiated and led a study into the impact
of 3G on the value of existing 2G assets,
developing likely customer-migration scenarios.
More recently Nick advised MTN, the leading
South African mobile operator, in connection
with its bid for GSM and 3G licences in
Saudi Arabia. As overall marketing team
manager, he lead the development of the
company’s value-proposition and market-entry
strategy, its commercial forecasts for
valuation, in addition to presenting to
the MTN Executive Committee and co-ordinating
the production of the bid book.
Nick has over twelve years
telecoms experience, predominantly in mobile
and multimedia, covering some twenty markets
in Europe, Asia, the Americas, Middle-East
and Africa, working for or consulting in
particular with MeesPiesron, BT, Orange,
MTN, O2 Ireland, Hutchison 3G (UK), Telma
Madagascar and Qtel.
Born in Switzerland in 1968,
Nick graduated with an engineering MSc
from Delft University of Technology in
the Netherlands, where he specialised in
statistical modelling, control engineering
and telecoms. He is fluent in French and
Dutch, and has a good command of Spanish
and German.
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contact:
Bunmi
234-1-794 3429,234-1-898 1174
Email:academy@torquetechnologies.net |
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Torque Technologies 2008