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About
the Telecoms Mini MBA Course
The Mini-MBA for Telecoms Companies is aimed at managers
and executives in organisations working within the telecoms,
media, and technology sectors. The course aims to deliver
a distilled MBA focusing onthe skills relevant to strategy
and business planning.
To develop, retain and motivate
your employees relevant, practical and cost effective training
and development
are critical. Choosing this course for your management development
offers significant advantages:
- Relevance:Our
partner Coleago Consulting is a practical, hands on consultancy
firm providing
real solutions to clients in the Telecoms, Media
and Technology sectors.
- Practicality: Our trainers
are industry professionals that have first hand experience
of the challenges that companies
face in these sectors.
- Proven: Our training
and course materials are based on tried and tested
techniques, processes and methodologies that our
consultants use every day in their
own consulting
work.
- Track Record: Coleago
has delivered courses in the UK, Germany, Singapore,
Yemen, Switzerland
to telecoms companies and telecoms
regulators such as Orange, Vodafone, SabaFon,
Ofcom and Motorola.
Learning Objectives and Benefits
The course is designed to enable participants to gain a
practical understanding of the principal techniques
employed in
business planning
in order to be in a position to set out a strategy and
write a complete business plan which achieves the commercial
goals
of the organisation.Key objectives include:
- Learning to
use practical, strategic analysis and planning
tools to support the generation and evaluation of strategic
options;
- Gaining an understanding of the telecoms
value chain,
the economics of the sector and a range of business
models;
- Knowing how to conduct market research,
market forecasting and use market planning techniques
that focus
specifically
on the unique characteristics of the telecoms sector;
- Gaining
the ability to develop and analyse financial forecasts
using a range of accounting, financial
analysis and project
appraisal techniques;
- Understanding profitability,
cash-flow and funding issues;
- Being in a position to effectively write
and present a business plan andsecure board approval
and funding.
Course Format and Options
This course offers tutorial style interaction
with the trainers rather than simply delivering a lecture.
This considerably enhances the learning experience. Furthermore,
Coleago always seeks to individually tailor its extensive
library of training material to your needs.
We offer the Mini MBA for Telecoms Companies
in a 3-day with and option of 4-day and 5-day versions
with additional modules and Case Studies. Each day consists
of 4 sessions a day, each session lasting 1.5hours.
Course Material
All lecture notes in PowerPoint format and supporting documents
such as Excel spreadsheet examples and models are provided
on a CDROM to all participants.
The course material provides a useful source of reference
material and examples which participants can draw on to help
them in their daily working life. |
| Course Outline Session 1: Overview of Strategic and Commercial Planning
- Creating shareholder value
- Objectives of
company strategy and definitions of key strategic terms
- Influence
of stakeholders and their impact on company goals and
performance
- Business planning framework, tools and
techniques
- Layout and contents of a business plan
- Strategic
challenges facing the communication sector
Session 2: Introduction
to Financial Statements and Concepts
- The three financial statements
and understanding their significance
- The Profit & Loss
Account, defining ARPU, variable and fixed costs
- The
Balance sheet and sources of capital for a business
- The
Cash Flow statement, the concept of Free Cash Flow
and its role in value creation
- Develop and understanding
of economies of scale in the telecom sector
- A practical
exercise
Session 3: Industry and Environmental Analysis
- PESTEL analysis - tool for analysing the
environment
- Using scenario planning to generate alternative
views of an uncertain future
- Understanding structure
and forces that drive competition using Porter’s
5 forces model
- The industry life cycle in relation to
the competitive forces that drive the telecoms industry
- Identifying
the Value System, also referred to as the Industry
ValueChain, and its impact on strategy
Session 4: Forecasting Techniques - Part 1
- Understanding the process of forecasting
demand and essential forecasting concepts
- Forecasting
in real vs. nominal terms
- Determining the potential
market demand for a product or service
- Understanding
the suitability of different forecasting techniques
in particular situations
- How to use the time series method
to make a forecast based on trend and seasonality
- How
to use explanatory methods, e.g. regression to make
a forecast
Session 5: Forecasting Techniques - Part 2
- Using the product life cycle and s-shaped
growth curves to forecast take-up
- The Bass model of diffusion
of innovation to forecast new
demand for new services
- Price elasticity of demand
in telecoms markets, practical applications
- Price elasticity
coefficient estimates
- Empirical evidence of price elasticity
of demand for telecoms services
- Demand for mobile internet
services, a sample survey: methodology and results
Session 6: Financial Ratios
- Develop a systematic approach to reviewing
financial information and overview of ratios
- Profitability
analysis, e.g. EBITDA and EBIT margins
- Returns on Investment
including the Return on Capital Employed(ROCE), Equity
(ROE) and
Net Assets (ROTA)
- Investment ratios, e.g. PE Ratios,
EBITDA and Sales multiples
- Benchmarks
for expected levels of profitability, return, capital
expenditure and gearing in the telecoms
sector
- Understanding financial
analyst’s reports, a practical
example working through a
real analyst’s
report
Session 7: Generating Strategic
Alternatives
- Understanding the product life cycle curve
and its strategic implications
- Understanding the strategic
movement of portfolio
products and cash using the BCG box
- Porter’s
generic strategies, the Ansoff
Matrix and different forms of strategy implementation
- Alternative
matrixes to infer strategic direction from business
position and
market attractiveness
- Learning from
other markets: what customers want, the importance
of market share,
locking in customers
Session 8:
Essential Marketing Concepts
- The marketing strategy development process
and understanding markets and customers
- Understanding
the suitability of different market research methods
- The
benefits of market segmentation and applying segmentationmethods
and targeting
- The 4 Ps: Adjusting the he elements
of the marketing mix
- Developing
a value proposition and market positioning
Session 9: Investment Appraisal - Part 1
- Understand the objectives of investment
appraisal and process ofdecision making
- Identify popular
investment appraisal techniques and understand
the basis of each approach
- Identify which revenues,
costs and capital expenditure to include in appraisal
techniques
- Pay back analysis, J-curves and peak funding
- Break
even analysis and apply it to a worked example
Session 10: Investment Appraisal – Part
2
- Understanding the Weighted Average Cost
of Capital (WACC)
- Discounted Cash Flow (DCF) analysis,
including worked examples
- Appreciate the relevance of Net Present
Value to decision making,including a worked example
- Understand
the concept of the Internal Rate of Return
- Determining
the Terminal Value and its effect on project valuation
- Using
Excel to calculate the NPV and IRR, practical demonstration
and ready made tools
- Investment decisions when capital
is limited
Session 11: Understanding Costs and Increasing Profitability
- Increasing return on investment, an overview
- Different
types of costs: cost of sales, operational expenditure,depreciation
and amortisation
- Identifying and costing value chain
activities, value add analysis
- Strategies to reduce
costs and increase returns
- Overview of regulatory cost
accounting and setting interconnect rates
Session 12: Investment Appraisal and Valuation Case Study
- Based around current issues in the communication
sector
- Draws together the learning from previous
sessions
- Allows participants to deploy their new
skills in a practical exercise
- Team working and presentation
skills tested
back to
top ^
|
More details
about the course
| 2008 Class Schedule |
- 19th -21st May
- 20th -22nd August
- 19th -21st November
|
| Venue |
Victoria Island, Lagos. |
| Class Time |
8:30 a.m. - 16:00
|
| Class Size |
Limited to 12
|
| Also Includes |
inclusive
of:
|
Instructor: Nick
Fookes, MSc – Managing
Consultant
Nick Fookes is a mobile and multimedia
strategy, finance and marketing specialist with extensive
international M&A, bid, strategy development
and business planning experience. A skilled financial
modeller with a passion
for value optimisation, Nick is also proficient
in all areas of investment appraisal, strategy
development
and proposition design.
Nick started his career as a telecoms
analyst with MeesPierson, the Dutch merchant bank,
and was a
senior finance manager
with BT for four years. During this time, he was
a key member of BT’s international business development
team, supporting the company’s acquisition of mobile
businesses and licences in a broad variety of markets
across the globe. Nick led the business planning function
during Telfort Mobile’s bid for a 2G licence in
the Netherlands, and helped devise the company’s
auction strategy. He led the evaluation of Maxis in Malaysia,
paving the way for BT’s acquisition of a 33% stake
in Binariang. Key work-streams included market-sizing,
segmentation, analysis of primary and secondary market
research, assessment of plausible market-consolidation
scenarios, and technology-impact analysis. Nick also
evaluated the cellular assets of Japan Telecom, during
the joint acquisition of a 30% stake with AT&T Wireless.
He initiated and led a study into the impact of 3G on
the value of existing 2G assets, developing likely customer-migration
scenarios. More recently Nick advised MTN, the leading
South African mobile operator, in connection with its
bid for GSM and 3G licences in Saudi Arabia. As overall
marketing team manager, he lead the development of the
company’s value-proposition and market-entry
strategy, its commercial forecasts for valuation,
in addition to
presenting to the MTN Executive Committee and co-ordinating
the production of the bid book.
Nick has over twelve years telecoms experience, predominantly
in mobile and multimedia, covering some twenty markets
in Europe, Asia, the Americas, Middle-East and Africa,
working for or consulting in particular with MeesPiesron,
BT, Orange, MTN, O2 Ireland, Hutchison 3G (UK), Telma
Madagascar and Qtel.
Born in Switzerland in 1968, Nick graduated with an engineering
MSc from Delft University of Technology in the Netherlands,
where he specialised in statistical modelling, control
engineering and telecoms. He is fluent in French and
Dutch, and has a good command of Spanish and German.
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Online Now.... 
For further information contact:
Bunmi
234-1-794 3429,234-1-898 1174 Email:academy@torquetechnologies.net
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